5 Powerful Use Cases for Tracking User Behavior Analytics of Employees
Data is the engine driving your business forward, providing the all-important metrics that inform decision-making at every level. Without data on what tools and software employees are using, companies are essentially operating in the dark, and the same goes for their managers.
Numbers are a manager’s best friend, but not all numbers are created equal. Tracking User Behavior Analytics (UBA) - data that identifies patterns in user activity - unlocks vital indicators that can supercharge your team’s performance, leading them to greater success while also improving employee engagement, morale, and retention.
What Are User Behavior Analytics?
Businesses use UBA to make sense of their data so they can spot any unusual activity. UBA systems, such as employee productivity monitoring tools, track patterns over time so you know right away when there’s any deviation from those patterns.
With the power of contextualized productivity intelligence data at your fingertips, you can become a stronger leader with the ability to make decisions more confidently, better understand how your employees operate daily, and be ready for open and transparent conversations with your workforce. Managers become more effective leaders when they have qualitative, contextualized data that they can use to make good decisions for their team and the company as a whole.
5 Ways Managers Can Use UBA to Help Staff Succeed
1. Identify Skills Gaps
Productivity trackers monitor how employees interact with cloud-based business applications to show managers how their teams work. This invaluable insight gives leaders a heads-up on any training gaps that may not be apparent otherwise.
If, for example, Jane is spending more time in Salesforce than Dave, but Dave is accomplishing more within the platform, it could be because Jane isn’t adequately trained on the tool. Likewise, if Harry from HR isn’t spending enough time in ZipRecruiter, he could need a refresher on its application. Both Harry and Jane may be reticent to speak up to ask for more training, but the numbers will tell you what they can’t.
In this way, managers can see what’s not immediately obvious - the small but important skills gaps that are holding your team back from reaching their full potential.
2. Catch Misconduct
Building a supportive company culture and cultivating great relationships with your employees is a must in any thriving workplace, but you can never completely eliminate the possibility of employee misconduct.
Sometimes staff step out of line, and that can manifest in very subtle ways. With productivity intelligence, managers can instantly see unusual activity or trends that could signal a problem.
The previously stellar performance of a model employee begins to taper off. Your superstar in sales is now logging on late and checking out early. Team members are spending hours in chat or messaging programs. All of these are red flags that you need to know about.
And the sooner, the better. Catching misconduct early is key to a successful resolution and avoiding unnecessary conduct. By identifying the negative trend early, you can have a constructive conversation about what’s behind it and take action accordingly before it begins to impact team performance.
3. Avoid Burnout
Over 75% of US employees report experiencing burnout in the workplace, according to a Deloitte report, and 42% have left their jobs as a result.
If a member of your team is headed for burnout, you need to know about it - and quickly. The longer your employee feels stressed, anxious, and overwhelmed, the more they and your team will suffer.
Prodoscore crunches the numbers on employee activity to give each member of your team an overall productivity score. By monitoring this number over time, you can quickly see when performance is dropping off - an indicator of burnout, especially among over-achieving employees.
If your staff member is putting in the hours, working as hard as ever, but not seeing the same results, there’s a good chance you need to intervene and get them help.
4. Reward Top Achievers
Of course, not all high-achieving employees will suffer from burnout. Some will be able to maintain their performance level and keep producing exceptional work. Those star performers need to be rewarded for their efforts.
Having evidence of their success helps managers pinpoint these team success stories. Your top performers won’t always speak up - some will diligently work away but keep their heads down, not having the confidence to ask for the recognition they deserve.
Don’t be the type of workplace that takes advantage of these superstars. Celebrating their success doesn’t just ensure they’ll keep performing well. It also sends a clear message to the rest of the team that putting in the effort earns them rewards.
5. Offer More Flexibility
With the explosion of remote work options, the workplace has seen a dramatic shift. Once seen as a temporary perk, flexibility is now one of the top items on an employee’s wishlist. US workers now want control over not just where they work but also when they work - 75% of employees say that having control over when they work was a key factor impacting their decision to accept their current job, according to a recent survey from McKinsey.
Talent is hard to find, especially in today’s economy, and businesses can’t afford to ignore the growing desire for more flexible working arrangements. Many have been wary of embracing the trend, fearing that it will harm performance. With Prodoscore, companies don’t have to make the choice between flexibility and productivity.
Ideal for managing remote and/or hybrid teams, Prodoscore monitors activity within your company’s cloud-based architecture so employees can log in from anywhere. By collecting the data around the use of these tools, managers can focus on results rather than rigid schedules.
Managers can see exactly what their team is up to from the easy-to-use interface so there’s no need for micromanaging. Prodoscore offers hands-off but highly effective monitoring, so you can offer the kind of flexibility that attracts top talent.
Easily Implement UBA with Prodoscore
A cutting-edge productivity management software, Prodoscore uses easy-to-navigate managerial dashboards that offer actionable, contextual data about your workforce, making it easier than ever before to identify trends and top performers, understand which teams are most effective, and visualize productivity across your workplace.
By aggregating data from your core business tools and providing quantitative, qualitative, and behavioral insights, Prodoscore’s productivity intelligence solution presents opportunities for coaching that can improve employee outcomes and support growth.
With the visibility you get from Prodoscore’s contextual and trending data, you can make sure everyone is working with the tools in the same way and towards the same goals. Prodoscore connects with dozens of popular workplace tools and apps, helping to create a complete picture of your team’s engagement so you can identify emerging opportunities, improve employee performance, and focus on enhancing your team’s productivity to propel your business to new heights. Contact our team today to find out more or schedule a demonstration.